Knoll
Furniture
Branding
Web design
SEO
Marketing
Chicago
2016
Since 1938, Knoll has embraced the Bauhaus principle of ‘total architecture’—designing furniture that seamlessly integrates with its surroundings to create balance and harmony.
Summary
Knoll, since 1938, has embodied the Bauhaus philosophy of “total architecture,” where furniture is not just an object but an integral part of architectural space.
Their approach emphasizes harmony, balance, and timeless design—creating pieces that transcend trends and seamlessly integrate into modern environments.
Challenge
Philosophical Integrity: Translating the Bauhaus principle of “total architecture” into tangible furniture collections without losing its depth and essence.
Design Evolution: Maintaining a legacy rooted in 20th-century modernism while evolving to meet the needs of contemporary lifestyles.
Market Perception: Positioning Knoll not just as a furniture company, but as a design house aligned with architecture and culture.
Functional Harmony: Ensuring that every product blends utility, aesthetics, and spatial integration without compromise.
Solutions
Knoll adopted an architectural approach to design, ensuring:
Holistic Design Language: Furniture conceived in dialogue with space, emphasizing balance and visual unity.
Modern Adaptation: Reinterpreting Bauhaus principles for contemporary contexts—clean lines, functional forms, and timeless materials.
Brand Storytelling: Establishing Knoll as a design pioneer by connecting its products to architecture, art, and cultural heritage.
Enduring Legacy: Consistently creating pieces that remain relevant for decades, reinforcing Knoll’s identity as a leader in modern design.
The result: Knoll became synonymous with Bauhaus-inspired modernism, offering more than furniture—an architectural philosophy translated into everyday living.
